search query: @indexterm BRAND CHOICE / total: 192
references: 1-10 / 192
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title | year | author | ||
1. |
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p. 227-228 |
2010 | Precourt, G. (editor) |
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2. |
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 285-292 |
2009 | Spalding, L. Cole, S. Fayer, A. |
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3. |
International Journal of Advertising
2009 : VOL. 28:3, p. 423-438 |
2009 | Mackay, T. (et al.) |
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4. |
Journal of General Management
2008 : SPRING, VOL. 33:3, p. 31-52 |
2008 | Wiedmann, K-P. Ludewig, D. |
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5. |
International Journal of Advertising
2008 : VOL. 27:3, p. 359-380 |
2008 | Silberstein, R.B. Nield, G.E. |
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6. |
European Journal of Marketing
2008 : VOL. 42:1/2 p. 196-221 |
2008 | Simpson, P.M. Siguaw, J.A. Cadogan, J.W. |
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7. |
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.339-351 |
2008 | Hallward, J. |
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8. |
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 123-137 |
2008 | Youn, S. Kim, H. |
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9. |
Journal of International Selling and Sales Management
2007 : VOL. 13:1, p. 3-20 |
2007 | Tsao, W. Wu, C. |
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10. |
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 364-377 |
2007 | Tsai, S-P. |
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