search query: @author Gelb, B. D. / total: 15
references: 10-15 / 15
« previous page | next page »
 titleyearauthor
10.
The cloze procedure...a clue to advertising likability and message recall.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 15-20
 1983 Zinkhan, G. M.
Gelb, B. D.
Martin, C. R.
11.
Discovering the 65 + consumer.
Business Horizons
1982 : MAY-JUN, VOL. 25:3, p. 42-46
 1982 Gelb, B. D.
12.
"No-name" products: a step towards "No-name" retailing?
Business Horizons
1980 : JUN, VOL. 23:3, p. 9-13
 1980 Gelb, B. D.
13.
Staying on the job after sixty-five.
Business Horizons
1979 : FEB, VOL. 22:1, p. 17-21
 1979 Gelb, B. D.
Hunt, D. M.
14.
Exploring the gray market segment.
Business Topics
1978 : 2 SPR VOL.26 p.41-46
 1978 Gelb, B. D.
15.
Who's more critical of business: men or women?
Business Horizons
1978 : 1 FEB VOL.21 p.5-10
 1978 Stafford, J. E.
Gelb, B. D.
« previous page | next page »
SCIMA