search query: @indexterm MARKETING MODELS / total: 446
references: 10-19 / 446
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title | year | author | ||
10. |
Journal of Strategic Marketing
2004 : VOL 12:1, p. 29-56 |
2004 | Goebel, D. J. Marshall, G. W. Locander, W. B. |
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11. |
European Journal of Marketing
2003 : VOL 37:11-12, p. 1703-1722 |
2003 | Vilares, M. J. Coelho, P. S. |
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12. |
Marketing Theory
2003 : VOL 3:4, p. 411-425 |
2003 | Kelly, K. J. (et al.) |
|
13. |
International Journal of Market Research
2003 : VOL 45:2, p. 191-211 |
2003 | Curry, B (et. al) |
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14. |
Decision Support Systems
2003 : MAY, VOL. 35:2, p. 231-244 |
2003 | Cheung, K.-W. |
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15. |
Brand equity in cooperative business relationships : exploring the development of a conceptual model
Marketing Theory
2003 : MAR, VOL. 3:1, p. 37-57 |
2003 | Durme, J. Van Brodie, R.J. Redmore, D. |
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16. |
Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 63-78 |
2002 | Karin, I. Preiss, K. |
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17. |
Interfaces
2001 : MAY-JUN, VOL. 31:3, p. s45-s55 |
2001 | Lodish, L. M. |
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18. |
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 161-186 |
2001 | Kadiyali, V. Rao, V.R. Sudhir, K. |
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19. |
Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 83-109 |
2001 | Cotterill, R. W. Putsis, W. P. Jr. |
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