search query: @indexterm public advertising / total: 11
references: 10-11 / 11
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10.
The distraction hypothesis and radio advertising.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 60-69
 1985 Nelson, J. E.
Duncan, C. P.
Frontczak, N. T.
11.
Le role de la publicite dans l'election presidentielle de 1981 = Advertising for the 1981 presidential elections in France.
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 53-65
 1984 Patzold, C.
Verlinden, P.
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