search query: @indexterm Effectiveness / total: 756
references: 102-111 / 756
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 titleyearauthor
102.
Assessing the long-term impact of a consistent advertising campaign on consumer memory
Journal of Advertising
2004 : VOL 33:2, p. 49-61
 2004 Braun-LaTour, K. A.
LaTour, M. S.
103.
The influence of virtual deirct experience (VDE) on on-line ad message effectiveness
Journal of Advertising
2004 : VOL. 33:1, p. 55-68
 2004 Griffith, D. A.
Chen, Q.
104.
Super Bowl advertising effectiveness: Hollywood finds the games golden
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 143-159
 2004 Yelkur, R.
Tomkovick, C.
Traczyk, P.
105.
User interface features influencing overall ease of use and personalization
Information & Management
2004 : JAN, VOL. 41:3, p. 289-302
 2004 Kumar, R.L.
Smith, M.A.
Bannerjee, S.
106.
The rise of experimentalism in German collective bargaining
British Journal of Industrial Relations
2004 : MAR, VOL. 42:1, p. 95-123
 2004 Behrens, M.
Jacoby, W.
107.
Influences on trade union organizing effectiveness in Britain
British Journal of Industrial Relations
2004 : MAR, VOL. 42:1, p. 69-93
 2004 Charlwood, A.
108.
Assessing the effectiveness of sport sponsorships - An empirical examination
Schmalenbach Business Review
2004 : APR, VOL. 56:2, p. 119-138
 2004 Grohs, R.
Wagner, U.
Vsetecka, S.
109.
Restaurant revenue management: implementation at Chevys Arrowhead
Cornell Hotel and Restaurant Administration Quarterly
2004 : FEB, VOL. 45:1, p. 52-67
 2004 Kimes, S. E.
110.
Der Einsatz ethnischer fremder Testimonials in der Anzeigenwerbung
Journal für Betriebswirtschaft
2003 : VOL. 53:5-6, p. 168-189
 2003 Gierl, H.
111.
Continued relevance of "factors driving meeting effectiveness"
Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44:5-6, p. 27-30
 2003 Hinkin, T.R.
Tracey, J.B.
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