search query: @indexterm Media research / total: 210
references: 102-111 / 210
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title | year | author | ||
102. |
IO Management-Zeitschrift industrielle Organisation
1998 : VOL. 67:3, p. 70-72 |
1998 | Schmid, B. |
|
103. |
Markenartikel
1998 : VOL. 60:1, p. 20-22, 24 |
1998 | ||
104. |
Markenartikel
1997 : VOL. 59:6, p. 42, 44 |
1997 | ||
105. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 66-74 |
1997 | Reichel, W. Wood, L. |
|
106. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 44-50 |
1997 | Longman, K. A. |
|
107. |
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 21-25 |
1997 | McDonald, C. |
|
108. |
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1997 : VOL. 49:5, p. 419-436 |
1997 | Witte, E. |
|
109. |
Markenartikel
1997 : VOL. 59:5, p. 22-24, 26 |
1997 | ||
110. |
Absatzwirtschaft
1997 : JUL, p. 79-80, 82-86, 88-89 |
1997 | Plewe, H. |
|
111. |
Business Week
1997 : MAY 26, VOL. 3512:842, p. 56-60 |
1997 | Lesly, E. |
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