search query: @indexterm BRAND CHOICE / total: 192
references: 103-112 / 192
« previous page | next page »
 titleyearauthor
103.
Memory and Evaluation Effects in Competitive Advertising Environments
Journal of Consumer Research
1991 : MAR, VOL.17, p.463-476
 1991 Keller, K.
104.
Expert systems in marketing (special issue)
International Journal of Research in Marketing
1991 : APR, Vol. 8:1, p. 1-90
 1991
105.
A Probalistic Dealing Strategy
Decision Sciences
1991 : Winter, VOL. 22:1, p. 91-103
 1991 Fraser, C.
Ginter, J.
106.
Double jeopardy revisited
Journal of Marketing
1990 : JUL, VOL. 54:3, p. 82-91
 1990 Ehrenberg, A. S. C.
Goodhardt,
G. J.,
Barwise, T. P.
107.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 263-276
 1990 Nedungadi, P.
108.
Humor in Advertising: The Moderating Role of Prior Brand Evaluation
Journal of Marketing Research
1990 : NOV, VOL. 27, p.466-476
 1990 Chattopadhyay, A.
Basu, K.
109.
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis
Journal of Marketing Research
1990 : AUG, VOL. 27, p.290-303
 1990 Miniard, P.
Bhatla, S.
Rose, R.
110.
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
Journal of Marketing Research
1990 : AUG, VOL. 27, p.279-289
 1990 Kahn, B.
Louie, T.
111.
A Price Expectations Model of Customer Brand Choice
Journal of Marketing Research
1990 : AUG, VOL.27, p.251-262
 1990 Kalwani, M.
Yim, C.
Sugita, Y.
112.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17, p.263-276
 1990 Nedungadi, P.
« previous page | next page »
SCIMA