search query: @indexterm Mass communication / total: 107
references: 106-107 / 107
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106.
Political advertising: a neglected policy issue in marketing.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.58-71
 1978 Rothschild, M. L.
107.
A cross national comparison of consumer media use patterns.
Columbia Journal of World Business
1978 : 4 WIN VOL.12 p.53-62
 1978 Urban, C.
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