search query: @author Dröge, C. / total: 15
references: 11-15 / 15
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11.
Determinants of the new product screening decision. A structural model analysis.
International Journal of Research in Marketing
1988 : VOL. 5:2, p. 91-106
 1988 De Brentani, U.
Dröge, C.
12.
Strategic process and content as mediators between organizational context and structure.
Academy of Management Journal
1988 : SEP, VOL. 31:3, p. 544-569
 1988 Miller, D.
Dröge, C.
Toulouse, J. M.
13.
Associative positioning strategies through comparative advertising: attribute versus overall similarity approaches.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 377-388
 1987 Dröge, C.
Darmon, R. Y.
14.
Psychological and traditional determinants of structure.
Administrative Science Quarterly
1986 : DEC, VOL. 31:4, p. 539-560
 1986 Miller, D.
Dröge, C.
15.
The company, product and market dimensions of new product decision scenarios.
International Journal of Research in Marketing
1985 : VOL. 2:4, p. 243-253
 1985 Brentani, U. de
Dröge, C.
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