search query: @indexterm MARKETING CONCEPT / total: 142
references: 11-20 / 142
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title | year | author | ||
11. |
European Journal of Marketing
2002 : VOL. 36:5-6, p. 706-732 |
2002 | Holbrook, M. B. Hulbert, J. M. |
|
12. |
European Journal of Marketing
2002 : VOL. 36:5-6, p. 570-594 |
2002 | Borgerson, J. L. Schroeder, J. E. |
|
13. |
European Management Journal
2001 : OCT, VOL. 19:5, p. 472-480 |
2001 | ||
14. |
Harvard Business Review
2001 : OCT, VOL. 79:9, p. 82-91 |
2001 | Brown, S. |
|
15. |
European Journal of Marketing
2001 : VOL. 35:9-10, p. 1074-1084 |
2001 | Lees-Marshment, J. |
|
16. |
British Journal of Management
2001 : VOL. 12, p. 149-157 |
2001 | Jacobs, E. M. |
|
17. |
European Journal of Marketing
2001 : VOL. 35:1-2, p. 92-109 |
2001 | Lafferty, B.A. Hult, G.T. |
|
18. |
Journal für Betriebswirtschaft
1999 : VOL. 49:4, p. 173-180 |
1999 | Irsic, M. Radonjic, D. |
|
19. |
Journal of Beijing Institute of Business (c)
1999 : 6, p.10-12 |
1999 | Zhang, Yanfang |
|
20. |
Harvard-Deusto Marketing & Ventas
1999 : NOV-DEC, 35, p.8-17 |
1999 | Kotler, Ph. |
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