search query: @author Hirschman, E. C. / total: 17
references: 12-17 / 17
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title | year | author | ||
12. |
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 102-110 |
1981 | Hirschman, E. C. |
|
13. |
Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 283-295 |
1980 | Hirschman, E. C. |
|
14. |
Harvard Business Review
1980 : JUL-AUG, VOL. 58:4, p. 103-112 |
1980 | Rosenberg, L. J. Hirschman, E. C. |
|
15. |
Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 47-51 |
1980 | Hirschman, E. C. Mills, M. K. |
|
16. |
Journal of Consumer Research
1979 : JUN, VOL. 6:1, p. 58-66 |
1979 | Hirschman, E. C. |
|
17. |
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 15-18 |
1978 | Bellenger, D. N. Robertson, D. H. Hirschman, E. C. |
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