search query: @journal_id 70 / total: 586
references: 12-21 / 586
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12.
Hypothesis Testing with Scanner Data: The Advantage of Bayesian Methods
Journal of Marketing Research
1990 : NOV, VOL. 27, p.379-389
 1990 Allenby, G.
13.
Ease of Message Processing as a Moderator of Repetition Effects in Advertising
Journal of Marketing Research
1990 : AUG, VOL.27, p.345-353
 1990 Anand, P.
Sternthal, B.
14.
A Longitudinal Assessment of the Impact of Selected Organizational Influences on Salespeople's Organizational Commitment During Early Employment
Journal of Marketing Research
1990 : AUG, VOL. 27, p.333-344
 1990 Johnston, M.
Parasuraman, A.
Futrell, C.
15.
An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data
Journal of Marketing Research
1990 : AUG, VOL. 27, p.322-332
 1990 Fader, P.
McAlister, L.
16.
Adaptive Designs for Likert-Type Data: An Approach for Implementing Marketing Surveys
Journal of Marketing Research
1990 : AUG, VOL. 27, p.304-321
 1990 Singh, J.
Howell, R.
Rhoads, G.
17.
On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis
Journal of Marketing Research
1990 : AUG, VOL. 27, p.290-303
 1990 Miniard, P.
Bhatla, S.
Rose, R.
18.
Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
Journal of Marketing Research
1990 : AUG, VOL. 27, p.279-289
 1990 Kahn, B.
Louie, T.
19.
A Price Expectations Model of Customer Brand Choice
Journal of Marketing Research
1990 : AUG, VOL.27, p.251-262
 1990 Kalwani, M.
Yim, C.
Sugita, Y.
20.
The influence of message framing and issue involvement.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 361-367
 1990 Maheswaran, D.
Meyers-Levy, J.
21.
An approach to marketing data analysis: the forced classification procedure of dual scaling.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 354-360
 1990 Nishisato, S.
Gaul, W.
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