search query: @indexterm BRAND CHOICE / total: 192
references: 123-132 / 192
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123.
The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes
Journal of Consumer Research
1990 : MAR, VOL. 16, p.409-419
 1990 Brucks, M.
Schurr, P.
124.
An Evaluation Cost Model of Consideration Sets
Journal of Consumer Research
1990 : MAR, VOL. 16, p.393-408
 1990 Hauser, J.
Wernerfelt, B.
125.
Advertising content when brand choice is a signal.
Journal of Business
1990 : JAN, VOL. 63:1, p. 91-98
 1990 Wernerfelt, B.
126.
The formation of expected future price: A reference price for forward-looking consumers.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 420-432
 1990 Jacobson, R.
Obermiller, C.
127.
The Comprehension/ Miscomprehension of Print Communication: Selected Findings
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.434-443
 1989 Jacoby, J.
Hoyer, W.
128.
Shopping model of the time-sensitive consumer.
Decision Sciences
1989 : FALL, VOL. 20:4, p. 715-729
 1989 Umesh, U. N.
Pettit, K. L.
Bozman, C. S.
129.
Reference effects of price and promotion on brand choice behavior
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 299-310
 1989 Lattin, J. M.
Bucklin, R. E.
130.
Information processing from advertisements : toward an integrative framework.
Journal of Marketing
1989 : OCT, VOL. 53:4, p. 1-23
 1989 MacInnis, D. J.
Jaworski, B. J.
131.
Determinants and effects of the use of "made in" labels.
International Marketing Review
1989 : VOL. 6:1, p. 47-58
 1989 Johansson, J. K.
132.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
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