search query: @author Bonoma, T. V. / total: 16
references: 13-16 / 16
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13.
Market success can breed `marketing inertia`.
Harvard Business Review
1981 : SEP-OCT, VOL. 59:5, p. 115-121
 1981 Bonoma, T. V.
14.
Decision making under uncertainty: a direct measurement approach.
Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 177-191
 1979 Bonoma, T. V.
Johnston, W. J.
15.
Management and the type 11 error.
Business Horizons
1978 : AUG, VOL. 21:4, p. 61-67
 1978 Bonoma, T. V.
Slevin, D. P.
16.
The social psychology of industrial buying and selling.
Industrial Marketing Management
1978 : 4 AUG VOL.7 p.213-224
 1978 Bonoma, T. V.
Johnson, W. J.
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