search query: @indexterm outdoor advertising / total: 23
references: 13-22 / 23
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13.
Convergences et divergences media en Europe.
Revue Francaise du Marketing
1991 : NOV-DEC, 130, p.59-68
 1991 Guillee, P.
14.
Big screen blow-ups
Business
1990 : JAN, p. 118-121
 1990 Pearman, H.
15.
The learning and retention of outdoor advertising
Journal of Advertising Research
1989 : DEC - 1990 JAN, VOL. 29:6, p. 47-51
 1989 King, K.W.
16.
The learning and retention of outdoor advertising
Journal of Advertising Research
1989 : DEC - 1990, JAN , VOL. 29 : 6, p. 47-51
 1989 King, K.W.
17.
Das Plakat in Oesterreich Aus dem hasslichen kleinen Entlein ist eine stattliche junge Dame geworden
Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.284-286
 1989 Posch, W.
18.
Plakate in der Schweiz Vom Kunstwerk zum effizienten Werbemedium
Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.282-284
 1989 Britschgi, E.
19.
Aussenwerbung - Buntes Bild auf Deutschlands Strassen Plakat - Poster - Affiche - Leucht- und Verkehrsmittel-Werbung - Banden-Werbung
Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.274-281
 1989 Kist, H.
20.
The fine art of sponsorship.
International Journal of Physical Distribution and Materials Management
1989 : VOL. 19:3, p. 19-23
 1989 Burridge, M.
21.
Europe's tidy earner. (!Decaux, J. C.)
Business
1988 : OCT, p. 64-69
 1988 Glancey, J.
22.
Origin and early development of outdoor advertising in the United States.
European Journal of Marketing
1986 : VOL. 20:5, p. 7-17
 1986 Hendon, D. W.
Muhs, W. F.
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