search query: @journal_id 28 / total: 1498
references: 13-22 / 1498
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13.
The influence of service quality and trade show effectiveness on post-show purchase intention
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1642-1659
 2011 Gottlieb, U.R.
Brown, M.R.
Drennan, J.
14.
Conceptualising the influence of corporate image on country image
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1601-1641
 2011 Lopez, C.
Gotsi, M.
Andriopoulos, C.
15.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
16.
Marketing measurement revolution: the C-OAR-SE method and why it must replace psychometrics
European Journal of Marketing
2011 : VOL. 45:11-12, p. 1561-1588
 2011 Rossiter, J.R.
17.
Service-dominant logic: a necessary step
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1298-1309
 2011 Lusch, R. F.
Vargo, S. L.
18.
International master franchise agreements: An investigation of control from operational, relational and evolutionary perspectives
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1253-1276
 2011 Brookes, M.
Roper, A.
19.
Using product and retail choice attributes for cross-national segmentation
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1236-1252
 2011 Lockshin, L.
Cohen, E.
20.
Strategic relationship management and service brand marketing
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1194-1213
 2011 Tsai, S-P.
21.
Market orientation and manufacturing performance of Indian SMEs: Moderating role of firm resources and environmental factors
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1172-1193
 2011 Gaur, S. S.
Vasudevan, H.
Gaur, A. S.
22.
The influence of marketing from a power perspective
European Journal of Marketing
2011 : VOL. 45:7/8, p. 1152-1171
 2011 Merlo, O.
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