search query: @indexterm Marketing channels / total: 185
references: 131-140 / 185
« previous page | next page »
 titleyearauthor
131.
Planning for better channel management.
Long Range Planning
1988 : DEC, VOL. 21:6, p. 30-37
 1988 Hardy, K. G.
Magrath, A. J.
132.
Channel management is general management.
California Management Review
1988 : FALL, VOL. 31:1, p. 98-120
 1988 Cespedes, F. V.
133.
Working with a unique distribution channel: contractor-dealers.
Industrial Marketing Management
1988 : NOV, VOL. 17:4, p. 325-328
 1988 Magrath, A. J.
Hardy, K. G.
134.
Warenwirtschaftssysteme. Auf dem Weg zum Scientific Management im Handel.
Marketing: Zeitschrift fur Forschung und Praxis
1988 : AUG, VOL. 10:3, p. 177-181
 1988 Zentes, J.
135.
Improving postpurchase satisfaction in industrial distribution channels.
Industrial Marketing Management
1988 : VOL. 17:3, p. 229-235
 1988 Withey, J. J.
136.
New product success & failure: three case studies.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 103-109
 1988 Davis, J. S.
137.
The role of change agents in new product adoption: a case study.
Industrial Marketing Management
1988 : MAY, VOL. 17:2, p. 95-102
 1988 Harrer, B. J.
Weijo, R. O.
Hattrup, M. P.
138.
A transaction cost perspective on vertical contractual structure and interchannel competitive strategies.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 21-34
 1988 Dwyer, F. R.
Oh, S.
139.
The role of dependence balancing in safeguarding transaction -specific assets in conventional channels.
Journal of Marketing
1988 : JAN, VOL. 52:1, p. 20-35
 1988 Heide, J. B.
John, G.
140.
Environmental determinants of decision-making uncertainty in marketing channels.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 36-50
 1988 Achrol, R. S.
Stern, L. W.
« previous page | next page »
SCIMA