search query: @indexterm Public Relations / total: 295
references: 137-146 / 295
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137.
Competing through relationships: grounding relationship marketing in resource-advantage theory
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 431-445
 1997 Hunt, S.D.
138.
In search of marketing equilibrium: relationship marketing versus hypercompetition
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 421-430
 1997 Gummesson, E.
139.
Value-driven relational marketing: from products to resources and competencies
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 407-419
 1997 Gronroos, C.
140.
Are business-to-business relationships inherently unstable?
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 367-382
 1997 Blois, K.
141.
Was sind Public Relations wirklich wert?: von der Wirkungskontrolle zur Erfolgsrechnung.
Absatzwirtschaft
1997 : MAY, p. 80-84
 1997 Rolke, L.
142.
Die Lust an eigenen Medien: Corporate Publishing, Business-TV, Kundenfernsehen.
Absatzwirtschaft
1997 : MAY, p. 34-39
 1997 Drosten, M.
Hanser, P.
Stippel, P.
143.
Im richtigen Moment am richtigen Ort: Öffentlichkeitsarbeit in der Russischen Republik.
Absatzwirtschaft
1997 : MAY, p. 30-32
 1997 Sveshnikoff, A.
144.
Der Verkäufer als Intrapreneur: Vertrieb.
Absatzwirtschaft
1997 : APR, p. 60-63
 1997 Niggemann, R.
145.
Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
European Journal of Marketing
1996 : VOL. 30:12, p. 69-84
 1996 Moss, D.
Warnaby, G.
Thame, L.
146.
Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector
European Journal of Marketing
1996 : VOL. 30:12, p. 69-84
 1996 Moss, D.
Warnaby, G.
Thame, L.
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