search query: @indexterm Readership surveys / total: 56
references: 14-23 / 56
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title | year | author | ||
14. |
Absatzwirtschaft
1997 : OCT, p. 120-122 |
1997 | Manzei, C. |
|
15. |
Marketing and Research Today
1997 : AUG, VOL. 25:3, p. 134-141 |
1997 | Nogueria, E. Cesar, N. Panella, C. |
|
16. |
Marketing and Research Today
1996 : MAY, VOL. 24:2, p. 83-88 |
1996 | Wicken, G. |
|
17. |
Absatzwirtschaft
1995 : APR, p. 52, 54-55 |
1995 | Kratz, H. |
|
18. |
Journal of Advertising Research
1994 : NOV/DEC, VOL. 34:6, p. 53-60 |
1994 | Secely, W. Blakney, V. |
|
19. |
Markt
1994 : VOL. 33:1, p. 18-22 |
1994 | Klausegger, C. Peter, G. |
|
20. |
Journal of Advertising Research
1990 : DEC/1991 JAN, VOL.30, p.11-18 |
1990 | Baron, R. |
|
21. |
Marketing and Research Today
1989 : FEB, VOL. 17:1, p. 41-51 |
1989 | Schaefer, W. |
|
22. |
Market Intelligence
1989 : MAR, p. 7. 3-7. 23 |
1989 | ||
23. |
Journal of the Market Research Society
1989 : JAN, VOL. 31:1, p. 45-51 |
1989 | Cornish, P. |
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