search query: @journal_id 794 / total: 218
references: 140-149 / 218
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140.
Technology adoption: Amplifying versus simplifyig innovations
Marketing Letters
1996 : OCT, VOL. 7:4, p. 355-369
 1996 Hardie, B. G. S.
Robertson, T. S.
Ross, W. T. Jr.
141.
Impact of the level of aggregation on response accuracy in surveys of behavioral frequency
Marketing Letters
1996 : OCT, VOL. 7:4, p. 371-382
 1996 Hu, M. Y.
Toh, R. S.
Lee, E.
142.
Investigating the effects of a line extension or new brand introduction on market structure
Marketing Letters
1996 : OCT, VOL. 7:4, p. 319-328
 1996 Chintagunta, P.
143.
Controlling product returns in direct marketing
Marketing Letters
1996 : OCT, VOL. 7:4, p. 307-317
 1996 Hess, J. D.
Chu, W.
Gerstner, E.
144.
Hits and misses: Herd behavior and online product popularity
Marketing Letters
1996 : OCT, VOL. 7:4, p. 297-305
 1996 Hanson, W. A.
Putler, D. S.
145.
Wearout effects in target marketing
Marketing Letters
1996 : JUL, VOL. 7:3, p. 275-287
 1996 Danaher, P. J.
146.
Customer satisfaction and price tolerance
Marketing Letters
1996 : JUL. 7:3, p. 265-274
 1996 Anderson, E. W.
147.
Customes satisfaction and customer behavior: The differential role of brand and category expectations
Marketing Letters
1996 : JUL, VOL. 7:3, p. 249-263
 1996 Gupta, K.
Stewart, D. W.
148.
An empirical comparison of consumer-based measures of brand equity
Marketing Letters
1996 : JUL, VOL. 7:3, p. 237-247
 1996 Agarwal, M. K.
Rao, V. R.
149.
It is better to have loved and lost than never to have loved at all? The effect of changes in product features over time
Marketing Letters
1996 : JUL, VOL. 7:3, p. 225-235
 1996 Sen, S.
Morwitz, V. G.
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