search query: @journal_id 1668 / total: 273
references: 141-150 / 273
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141.
Cashing in on crashes via brand placement in computer games: the effects of experience and flow on memory
International Journal of Advertising
2005 : VOL. 24:3, p. 321-343
 2005 Schneider, L. (et al.)
142.
Share of voice/share of market and long-term advertising effects
International Journal of Advertising
2005 : VOL. 24:3, p. 297-320
 2005 Hansen, F. (et al.)
143.
Assessing the research base for the policy debate over the effects of food advertising to children
International Journal of Advertising
2005 : VOL. 24:3, p. 273-296
 2005 Livingstone, S.
144.
Explicit, non-integrated product placement in British television programmes
International Journal of Advertising
2005 : VOL. 24:1, p. 95-111
 2005 Tiwsakul, R.
Hackley, C.
Szmigin, I.
145.
Client and agency mental models in evaluating advertising
International Journal of Advertising
2005 : VOL. 24:1, p. 35-50
 2005 Devinney, T.
Dowling, G.
Collins, M.
146.
Towards a new definition of Integrated Marketing Communications (IMC)
International Journal of Advertising
2005 : VOL. 24:1, p. 7-34
 2005 Kliatchko, J.
147.
Content analysis in cross-cultural advertising research: insightful or superficial?
International Journal of Advertising
2004 : VOL. 23:4, p. 507-521
 2004 Lerman, D.
Callow, M.
148.
Implementing the "connect the dots" approach to marketing communication
International Journal of Advertising
2004 : VOL. 23:4, p. 455-477
 2004 Schultz, D. E.
Cole, B.
Bailey, S.
149.
Advertising and the seven sins of memory
International Journal of Advertising
2004 : VOL. 23:4, p. 413-427
 2004 Percy, L.
150.
Attitudes towards DTC advertisind in Australia : an exploratory study
International Journal of Advertising
2004 : VOL. 23:3, p. 389-405
 2004 Miller, K. E.
Waller, D. S.
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