search query: @indexterm advertising media / total: 223
references: 148-157 / 223
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148.
The development of American television as an advertiser-supported medium as seen by the contemporary American press.
European Journal of Marketing
1987 : VOL. 21:8, p. 14-26
 1987 Berkman, D.
149.
Pioneering commercial radio the "D-I-Y" way.
European Journal of Marketing
1987 : VOL. 21:8, p. 7-13
 1987 Williams, S.
150.
Viva recall! Viva persuasion!
European Research
1987 : NOV, VOL. 15:4, p. 222-225
 1987 Stapel, J.
151.
Oude en nieuwe media : het gevecht om de aandacht van de consument.
Economisch Statistische Berichte
1987 : OCT 7, VOL. 72:3626, p. 948-951
 1987 Smits, J. P.
Verveld, C. M.
152.
Encoding and media effects on consumer learning deficiencies in the elderly.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 55-63
 1987 Cole, C. A.
Houston, M. J.
153.
End-paper advertising.
European Journal of Marketing
1986 : VOL. 20:9, p. 57-71
 1986 Mackerness, E. D.
154.
An empirical test of a proprietary television media model.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 17-21
 1986 Rice, M. D.
Leckenby, J. D.
155.
Media connections in a changing consumer environment.
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. RC-3, RC-7
 1986 Kaatz, R. B.
156.
A comparison of advertising agency selection factors : advertiser and agency perceptions.
Journal of Advertising Research
1986 : JUN-JUL, VOL. 26:3, p. 39-44
 1986 Cagley, J. W.
157.
Zur Wahrnehmung von Werbebotschaften auf Rennfahrzeugen. (!Sports)
Marketing: Zeitschrift fur Forschung und Praxis
1986 : MAY, VOL. 8:2, p. 123-129
 1986 Hermanns, A.
Drees, N.
Wangen, E.
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