search query: @indexterm Media research / total: 210
references: 149-158 / 210
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149.
Media-Währungen: Einheit oder Vielfalt?
Markenartikel
1993 : OCT, VOL. 55:10, p. 482,484-485
 1993 Merbold, K.
150.
Laboratoires - L'`quipe de France de la recherche
Expansion
1992 : OCT 15, 438, p. 86-90, 92-93, 95
 1992 Muller, A.
151.
Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 441-451
 1992 Murry, J.P. jr.
Lastovicka, J.L.
Singh, S.N.
152.
Medien tragen Marken zum Markterfolg
Markenartikel
1991 : NOV, VOL. 53:11, p. 486-489
 1991 Hattemer, K.
153.
Planungskorrekturen erforderlich
Absatzwirtschaft
1991 : SEP, VOL. 34:9, p.56-67
 1991 Bunk, B.
154.
From mass media to personal media.
Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 186-189
 1991 Katz, H.
155.
Multimedia - ein neuer Umgang mit Information = Multimedia - a new approach to information processing
Management-Zeitschrift Industrielle Organisation
1991 : JUN, VOL. 60:6, p. 31-34
 1991 Bajka, D.
156.
Optimizing response functions of media exposure distributions
Journal of the Operational Research Society
1991 : JUL, VOL. 42:7, p. 537-542
 1991 Danaher, P.J.
157.
Differences Between Advertising and Program Exposure for Car Radio Listening
Journal of Advertising Research
1991 : APR/MAY, VOL. 31, p.33-42
 1991 Abernethy, A.
158.
The role of data fusion in actionable media targeting in the 1990's.
Marketing and Research Today
1991 : FEB, VOL. 19:1, p. 15-22
 1991 O'Brien, S.
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