search query: @indexterm BRAND CHOICE / total: 192
references: 15-24 / 192
« previous page | next page »
 titleyearauthor
15.
Perception and preference formation patterns of individuals when purchasing brands of different product categories
Journal of International Selling and Sales Management
2005 : SPRING, VOL. 11:1, p. 39-52
 2005 Herrmann, A.
16.
Environmental labeling and consumers' choice - an empirical analysis of the effect of the Nordic Swan
Journal of Environmental Economics and Management
2004 : MAY, VOL. 47:3, p. 411-434
 2004 Björner, T. B.
Hansen, L. G.
Russell, C. S.
17.
The use of a retail store database for brand choice analysis
International Review of Retail, Distribution and Consumer Research
2004 : JAN, VOL. 14:1, p. 19-29
 2004 Berné, C. (et al.)
18.
A comparison of online and offline consumer brand loyalty
Marketing Science
2003 : VOL 22:4, p. 461-476
 2003 Danaher, P. J.
Wilson, I. W.
Davis, R. A.
19.
Sequential brand extensions and brand choice behavior
Journal of Business Research
2003 : JUN, VOL: 56:6, p. 431-442
 2003 Swaminathan, V.
20.
Measuring changes in brand choice behavior
Schmalenbach Business Review
2003 : JUL, VOL. 55:3, p. 242-256
 2003 Baumgartner, B.
21.
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 306-318
 2003 Russell, C. A.
22.
The behavioral ecology of brand choice: how and what do consumers maximize?
Psychology & Marketing
2003 : SEP, VOL. 20:9, p. 811-836
 2003 Foxall, G.R.
James, V.K.
23.
Probabilistic versus random-utility models of state dependence: an empirical comparison
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 87-96
 2003 Seetharaman, P. B.
24.
Die Bewarung von Ankerpreismodellen bei der Erklarung der Markenwahl
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2002 : AUG, VOL. 54:5, p. 426-441
 2002 Hruschka, H.
Fettes, W.
Probst, M.
« previous page | next page »
SCIMA