search query: @journal_id 794 / total: 218
references: 152-161 / 218
« previous page | next page »
 titleyearauthor
152.
The impact of corporate behavior on perceived product value.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 173-185
 1996 Creyer, E. H.
Ross, W. T. Jr.
153.
The erosion of repeat-purchase loyalty.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 163-171
 1996 East, R.
Hammond, K.
154.
Competency, prior performance, opportunity framing, and competitive response : Exploring some behavioral decision theory perspectives.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 147-162
 1996 Mullins, J. W.
Walker, O. C. Jr.
155.
A saptial interaction model for deriving joint space maps of bundle compositions and market segments from pic-any/J data : an application to new product options.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 131-145
 1996 Desarbo, W. S.
156.
Perceiving competitive reactions : the value af accuracy (and Paranoia)
Marketing Letters
1996 : MAR, VOL. 7:2, p. 115-129
 1996 Clark, B. H.
Montgomery, D. B.
157.
Order of entry, trial diffusion, and elasticity dynamics: an empirical case
Marketing Letters
1996 : JAN, VOL. 7:1, p. 95-109
 1996 Parker, P.
Gatignon, H.
158.
A dynamic model of reference price and expected quality
Marketing Letters
1996 : JAN, VOL. 7:1, p. 41-52
 1996 Kopalle, P.
Winer, R.
159.
Advertising effects on consumer welfare: prices paid and liking for brands selected
Marketing Letters
1996 : JAN, VOL. 7:1, p. 19-30
 1996 Mitra, A.
Lynch, J. Jr
160.
The relationship between the marketing mix and share of category requirements
Marketing Letters
1996 : JAN, VOL. 7:1, p. 5-18
 1996 Bhattacharya, C.
161.
The influence of price on the relationship between involvement and consideration set size
Marketing Letters
1995 : OCT, VOL. 6:4, p. 309-319
 1995 Divine, R.
« previous page | next page »
SCIMA