search query: @journal_id 794 / total: 218
references: 155-164 / 218
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155.
A saptial interaction model for deriving joint space maps of bundle compositions and market segments from pic-any/J data : an application to new product options.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 131-145
 1996 Desarbo, W. S.
156.
Perceiving competitive reactions : the value af accuracy (and Paranoia)
Marketing Letters
1996 : MAR, VOL. 7:2, p. 115-129
 1996 Clark, B. H.
Montgomery, D. B.
157.
Order of entry, trial diffusion, and elasticity dynamics: an empirical case
Marketing Letters
1996 : JAN, VOL. 7:1, p. 95-109
 1996 Parker, P.
Gatignon, H.
158.
A dynamic model of reference price and expected quality
Marketing Letters
1996 : JAN, VOL. 7:1, p. 41-52
 1996 Kopalle, P.
Winer, R.
159.
Advertising effects on consumer welfare: prices paid and liking for brands selected
Marketing Letters
1996 : JAN, VOL. 7:1, p. 19-30
 1996 Mitra, A.
Lynch, J. Jr
160.
The relationship between the marketing mix and share of category requirements
Marketing Letters
1996 : JAN, VOL. 7:1, p. 5-18
 1996 Bhattacharya, C.
161.
The influence of price on the relationship between involvement and consideration set size
Marketing Letters
1995 : OCT, VOL. 6:4, p. 309-319
 1995 Divine, R.
162.
The effect of time pressure on the choice between brands that differ in quality, price, and product features
Marketing Letters
1995 : OCT, VOL. 6:4, p. 287-295
 1995 Nowlis, S.
163.
A meta-analysis of national brand and store brand cross-promotional price elasticities
Marketing Letters
1995 : OCT, VOL. 6:4, p. 275-286
 1995 Sethuraman, R.
164.
An empirical comparison of neural network and logistic regression models
Marketing Letters
1995 : OCT, VOL. 6:4, p. 251-263
 1995 Kumar, A.
Rao, V.
Soni, H.
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