search query: @indexterm STATISTICAL METHODS / total: 745
references: 159-168 / 745
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159.
The public disclosure of environmental performance information - a dual test of media agenda setting theory and legitimacy theory
Accounting and Business Research
1998 : WINTER, VOL. 29:1, p. 21-41
 1998 Brown, N.
Deegan, C.
160.
Brand salience versus brand image: Two theories of advertising effectiveness
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 77-82
 1998 Miller, S.
Berry, L.
161.
Matching the message to the mind: Advertising imagery and consumer processing styles
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 29-43
 1998 LaBarbera, P. A.
Weingard, P.
Yorkston, E. A.
162.
Comparing the effectiveness of the Web site with traditional media
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 44-51
 1998 Leong, E. K. F.
Huang, X.
Stanners, P-J.
163.
Ad agencies' performance and role in providing communication services in Chile, Japan, and the United States
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 65-75
 1998
164.
Advertising wearin and wearout: Ten years later - more empirical evidence and successful practice
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 7-18
 1998 Henderson Blair, M.
Rabuck, M. J.
165.
Recall and recognition: A very close relationship
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 41-45
 1998 Stapel, J.
166.
Public attitudes toward advertising: More favorable than you might think
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 7-22
 1998 Shavitt, S.
Lowrey, P.
Haefner, J.
167.
Non-profit organizations' practices and perceptions of advertising: Implications for advertisers
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 33-40
 1998 Marchand, J.
Lavoie, S.
168.
New media interactive advertising vs. traditional advertising
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 23-32
 1998 Bezjian-Avery, A.
Calder, B.
Iacobucci, D.
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