search query: @author Deshpandé, R. / total: 20
references: 16-20 / 20
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title | year | author | ||
16. |
Business Horizons
1986 : MAY/JUN, VOL. 29:3, p. 28-37 |
1986 | Deshpande, R. Parasuraman, A. |
|
17. |
Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 32-38 |
1984 | Deshpande, R. Zaltman, G. |
|
18. |
Journal of Marketing
1983 : FALL, VOL. 47:4, p. 101-110 |
1983 | Deshpande, R. |
|
19. |
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 91-101 |
1982 | Deshpande, R. |
|
20. |
Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 14-31 |
1982 | Deshpande, R. Zaltman, G. |
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