search query: @indexterm COMMERCIALIZATION / total: 32
references: 16-25 / 32
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16.
Delineating the anatomy of an entrepreneurial university: the Massachusetts Institute of Technology experience
R & D Management
2007 : JAN, VOL. 37:1, p. 1-16
 2007 O'Shea, R.P. (et al.)
17.
Why young consumers are not open to mobile marketing communication
International Journal of Advertising
2007 : VOL. 26:2, p. 223-246
 2007 Grant, I.
O'Donohoe, S.
18.
A new environment for coherent heterogeneity: commercialization and management of tourist destinations within intermediate regions
Journal of Travel & Tourism Marketing
2006 : VOL. 20:1, p. 33-44
 2006 González, M.V.
19.
Maximizing the potential of university spin-outs: the development of second-order commercialisation activities
R & D Management
2005 : JUN, VOL. 35:3, p. 257-272
 2005 Leitch, C.M.
Harrison, R.T.
20.
Young peoples' relationships with online marketing practices: an intrusion too far?
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 607-623
 2005 Grant, I. C.
21.
The product development and commercialization process
International Journal of Logistics Management
2004 : VOL. 15:1, p. 43-56
 2004 Rogers, D.S.
Lambert, D.M.
Knemeyer, A.M.
22.
Internet development in Zambia: a Triple Helix of government-university-partners
International Journal of Technology Management
2004 : VOL. 27:5, p. 440-451
 2004 Konde, V.
23.
Living 'extreme': adventure sports, media and commercialisation
Journal of communication management
2004 : VOL. 9:2, p. 171-178
 2004 Puchan, H.
24.
The commercialisation of European airports: successful strategies in a decade of turbulence
Journal of Air Transport Management
2004 : MAY, VOL. 10:3, p. 191-197
 2004 Freathy, P.
25.
Commercializing the back office at Lloyds of London: Outsourcing and strategic partnerships revisited
European Management Journal
2004 : APR, VOL. 22:2. p. 127-140
 2004 Lacity, M.
Willcocks, L.
Feeny, D.
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