search query: @journal_id 58 / total: 815
references: 16-25 / 815
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16.
The Devaluation Effect: Activating a Need Devalues Unrelated Objects
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 463-473
 2003 Brendl , C. M.
Markman, A. B.
Messner, C.
17.
Prior Knowledge and Complacency in New Product Learning
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 416-426
 2003 Wood, S. L.
Lynch, J. G. Jr.
18.
The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 400-415
 2003 Briley, D. A.
Wyer, R. S. Jr.
19.
The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 383-399
 2003 Kates, S. M.
20.
The Influence of Level of Processing on Advertising Repetition Effects
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 371-382
 2003 Nordhielm, C. L.
21.
Effect of Face Value on Product Valuation in Foreign Currencies
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 335-347
 2003 Raghubir, P.
Srivastava, J.
22.
Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 319-334
 2003 Nowlis, S. M.
Kahn, B. E.
Dhar, R.
23.
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 306-318
 2003 Russell, C. A.
24.
Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 293-305
 2003 Drolet, A.
25.
A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 138-149
 2003 Janiszewski, C.
Noel, H.
Sawyer, A. G.
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