search query: @indexterm Media research / total: 210
references: 160-169 / 210
« previous page | next page »
 titleyearauthor
160.
Zur Konzeption einer integrierten dynamischen Werbemittel-programm- und Mediabudgetplanung = A concept of an integrated dynamic advertisement media program and media budget planning
Zeitschrift für Betriebswirtschaft
1990 : SEP, VOL. 60:9, p. 963-986
 1990 Haseborg, F.
161.
Il sistema dei media tra impresa e mercato.
Impresa
1990 : 3, p.64-67
 1990 Nola, M. di
162.
Modelos y enfoques de optimizacion de medios publicitarios
Esic Market
1990 : JAN-MAR, 67, p. 61-96
 1990 Bigne Alcaniz, J.E.
163.
Measurement of audience for TV commercials in India
Journal of the Market Research Society
1990 : APR, VOL. 32:2, p. 197-206
 1990 Rakshit, P.
164.
Functional Displacement of Traditional TV Viewing by VCR Owners
Journal of Advertising Research
1989 : APR/MAY, VOL.29, p.18-23
 1989 Henke, L.
Donohue, T.
165.
VCR viewing patterns: an electronic and passive investigation.
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 11-17
 1989 Sims, J.
166.
Lessons from the radio research experience for all electronic media
Journal of Advertising Research
1988 : JUNE/JULY, VOL.28:3, p.11-15
 1988 Schianvone, N.
167.
Comment: On "Evaluating the Simulation Approach to Media selection"
Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.57-58
 1988 Ochs, M.
168.
Trade unions and the media
International Labour Review
1988 : VOL. 127:2, p.205-220
 1988 Wals, G.
169.
Media research in Madrid : how far can we go?
European Research
1988 : AUG, VOL. 16:3, p. 192-194
 1988 Vliet, J.
« previous page | next page »
SCIMA