search query: @indexterm Media research / total: 210
references: 163-172 / 210
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163.
Measurement of audience for TV commercials in India
Journal of the Market Research Society
1990 : APR, VOL. 32:2, p. 197-206
 1990 Rakshit, P.
164.
Functional Displacement of Traditional TV Viewing by VCR Owners
Journal of Advertising Research
1989 : APR/MAY, VOL.29, p.18-23
 1989 Henke, L.
Donohue, T.
165.
VCR viewing patterns: an electronic and passive investigation.
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 11-17
 1989 Sims, J.
166.
Lessons from the radio research experience for all electronic media
Journal of Advertising Research
1988 : JUNE/JULY, VOL.28:3, p.11-15
 1988 Schianvone, N.
167.
Comment: On "Evaluating the Simulation Approach to Media selection"
Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.57-58
 1988 Ochs, M.
168.
Trade unions and the media
International Labour Review
1988 : VOL. 127:2, p.205-220
 1988 Wals, G.
169.
Media research in Madrid : how far can we go?
European Research
1988 : AUG, VOL. 16:3, p. 192-194
 1988 Vliet, J.
170.
The taming of the RpC.
European Research
1988 : NOV, VOL. 16:4, p. 226-234
 1988 Vliet, J.
171.
Selectivity revisited : the meritivity index. (!Selectivity index)
European Research
1988 : NOV, VOL. 16:4, p. 237-243
 1988 Wymeersch, D.
172.
The future of electronic measurement technology in U.S. media research.
Journal of Advertising Research
1988 : JUN-JUL, VOL. 28:3, p. RC3-RC7
 1988 McKenna, W. J.
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