search query: @journal_id 794 / total: 218
references: 169-178 / 218
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169.
Market segmentation with choice-based conjoint analysis
Marketing Letters
1995 : APR, VOL. 6:2, p. 137-148
 1995 DeSarbo, W.
Ramaswamy, V.
Cohen, S.
170.
Estimation of innovation diffusion models with application to a consumer durable
Marketing Letters
1995 : APR, VOL. 6:2, p. 123-136
 1995 Dalal, S.
Weerahandi, S.
171.
Loyality differences in the use of internal and external reference prices
Marketing Letters
1995 : APR, VOL. 6:2, p. 111-122
 1995 Mazumdar, T.
Papatla, P.
172.
Playing the role of buyer and seller: the mental accounting of tradeins
Marketing Letters
1995 : APR, VOL. 6:2, p. 101-110
 1995 Purohit, D.
173.
Combining self-explicated priors with conjoint data using bayesian regression
Marketing Letters
1995 : JAN, VOL. 6:1, p. 63-72
 1995 Hansen, D.
Wittink, D.
174.
An experimental study of marketing information utilization: the manager-researcher dichotomy
Marketing Letters
1995 : JAN, VOL. 6:1, p. 53-62
 1995 Hu, M.
Toh, R.
175.
Role of product entry and exit on the attraction effect
Marketing Letters
1995 : JAN, VOL. 6:1, p. 45-52
 1995 Sivakumar, K.
Cherian, J.
176.
Some antecedents of exclusivity in Bilateral interorganizational relationships
Marketing Letters
1995 : JAN, VOL. 6:1, p. 33-44
 1995 Sengupta, S.
177.
Variations in the contractual terms of cooperative advertising contracts: an empirical investigation
Marketing Letters
1995 : JAN, VOL. 6:1, p. 15-22
 1995 Dutta, S.
178.
A cross-cultural analysis of price responses to environmental changes
Marketing Letters
1995 : JAN, VOL. 6:1, p. 5-14
 1995 Rao, V.
Steckel, J.
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