search query: @indexterm marketing literature / total: 46
references: 17-26 / 46
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title | year | author | ||
17. |
Zeitschrift für Betriebswirtschaft
1996 : VOL. 66:4, p. 419-436 |
1996 | Börner, C. J. |
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18. |
Gestion 2000
1994 : OCT, 5, p. 53-71 |
1994 | Pousset, Andre |
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19. |
Betriebswirtschaft
1993 : VOL. 53:4, p. 545-555 |
1993 | Schneider, D. J. G. |
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20. |
International Marketing Review
1993 : VOL. 10:3, p. 26-34 |
1993 | Chetty, S. K. Hamilton, R. T. |
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21. |
Journal of Marketing
1992 : APR, VOL. 56:2, p. 80-88 |
1992 | Zinkhan, G. M. Hirscheim, R. |
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22. |
Recherche et Applications en Marketing
1992 : VOL. 7:1, p. 1-159 |
1992 | Pras, B. |
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23. |
European Journal of Marketing
1991 : VOL. 25:5, p. 20-29 |
1991 | Brooksbank, R. W. |
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24. |
Management Decision
1990 : VOL. 28:2, p.1-85 |
1990 | Wills, G. Kennedy, Sh. H. Cheese, J. |
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25. |
Journal of the Market Research Society
1990 : JUL, VOL 32:3, p.289-328 |
1990 | Sykes, W. |
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26. |
European Journal of Marketing
1990 : VOL. 24:3, p. 7-22 |
1990 | Turnbull, P. W. |
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