search query: @journal_id 1668 / total: 273
references: 170-179 / 273
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170.
Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism
International Journal of Advertising
2003 : VOL. 22:2, p. 203-226
 2003 Supphellen, M.
Gronhaug, K.
171.
Convergence and divergence in consumer behaviour: implications for global advertising
International Journal of Advertising
2003 : VOL. 22:2, p. 183-202
 2003 Mooij, M. De
172.
Within-country diversity: is it the key to South Africa's prosperity in a changing world?
International Journal of Advertising
2003 : VOL. 22:2, p. 157-182
 2003 Burgess, S. M.
173.
Humour effect on memory and attitude: moderating role of product involvement
International Journal of Advertising
2003 : VOL. 22:1, p. 117-144
 2003 Chung, H.
Zhao, X.
174.
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing
International Journal of Advertising
2003 : VOL. 22:1, p. 93-115
 2003 Peltier, J.W.
Schibrowsky, J.A.
Schultz, D.E.
175.
The economics of tobacco advertising: spending, demand, and the effects of bans
International Journal of Advertising
2003 : VOL. 22:1, p. 41-65
 2003 Lancaster, K.M.
Lancaster, A.R.
176.
An international review of sponsorship research: extension and update
International Journal of Advertising
2003 : VOL. 22:1, p. 5-40
 2003 Walliser, B.
177.
Wireless digital advertising: nature and implications
International Journal of Advertising
2002 : VOL. 21:3, p. 399-420
 2002 Barnes, S. J.
178.
Advertising agencies and advertisers' perceptions of internet advertising
International Journal of Advertising
2002 : VOL. 21:3, p. 381-398
 2002 Shij, T. D.
Piron, F.
179.
Using self-referencing to explain the effectiveness of ethnic minority models in advertising
International Journal of Advertising
2002 : VOL. 21:3, p. 367-380
 2002 Lee, C. K.-C.
Fernandez, N.
Martin, B. A. S.
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