search query: @indexterm BRAND CHOICE / total: 192
references: 173-182 / 192
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173.
Brand congruence in interpersonal relations : A social network analysis.
Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 771-783
 1984 Reingen, P. H.
174.
Patterns of store choice.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 399-409
 1984 Ak Keng, K.
Ehrenberg, A. S. C.
175.
Predicting choice shares under conditions of brand interdependance.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 420-434
 1984 Kamakura, W. A.
Srivastava, R. K.
176.
The impact of comparative advertising on perception and attitude : some positive findings.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 719-727
 1984 Gorn, G. J.
Weinberg, C. B.
177.
Modelling with adstock.
Journal of the Market Research Society
1984 : OCT, VOL. 26:4, p. 295-312
 1984 Broadbent, S.
178.
Choice-constrained conjoint analysis.
Decision Sciences
1984 : SUMMER, VOL. 15:3, p. 297-323
 1984 DeSarbo, W. S.
Green, P. E.
179.
Multiattribute perceptual bias as revealing of preference structure.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 510-521
 1984 Glazer, R.
180.
Product familiarity and learning new information.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 542-550
 1984 Johnson, E. J.
Russo, J. E.
181.
Basic cognitive ability measures as predictors of consumer information processing strategies.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 551-563
 1984 Capon, N.
Davis, R.
182.
On the use of hierachical clustering for the analysis of nonsymmetric proximities.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 601-610
 1984 DeSarbo, W. S.
Soete, G. de
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