search query: @indexterm Media research / total: 210
references: 173-182 / 210
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173.
Effective frequency report : its use and evaluation by major agency media department executives.
Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 55-59
 1988 Turk, P. B.
174.
The History of People Meters: How we got to where we are /and why/?
Journal of Advertising Research
1987 : OCT/NOV, VOL. 27:5, p.RC 10-12
 1987 Stoddard, L.
175.
Passive People Meters: A First Step
Journal of Advertising Research
1987 : JUNE/JULY, VOL. 27:3, p.9-14
 1987 Lu, D.
Kiewit, D.
176.
Rumeurs : le plus vieux media du monde.
Revue Francaise du Marketing
1987 : MAY-JUL, 113, p. 72-78
 1987 Kapferer, J. N.
177.
La rumeur, une chance pour l'entreprise.
Revue Francaise du Marketing
1987 : MAY-JUL, 113, p. 69-71
 1987 Degon, R.
178.
The selling of the president in '88.
Fortune
1987 : DEC, VOL. 116:14, p. 79-81
 1987 Sellers, P.
179.
Fusion techniques : alternative to single-source methods?
European Research
1987 : AUG, VOL. 15:3, p. 178-187
 1987 Antoine, J.
Santini, G.
180.
Citizen Murdoch presses for more.
Fortune
1987 : JUL 6, VOL. 116:1, p. 67-72
 1987 Moore, T.
181.
Media research : going beyond audience ratings and demographics to single-source data.
European Research
1986 : VOL. 14:4, p. 186-196
 1986 Naples, M. J.
182.
Will single source data change media planning?
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. RC-13, RC-14
 1986 Stoddard, L. R.
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