search query: @indexterm Media research / total: 210
references: 179-188 / 210
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179.
Fusion techniques : alternative to single-source methods?
European Research
1987 : AUG, VOL. 15:3, p. 178-187
 1987 Antoine, J.
Santini, G.
180.
Citizen Murdoch presses for more.
Fortune
1987 : JUL 6, VOL. 116:1, p. 67-72
 1987 Moore, T.
181.
Media research : going beyond audience ratings and demographics to single-source data.
European Research
1986 : VOL. 14:4, p. 186-196
 1986 Naples, M. J.
182.
Will single source data change media planning?
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. RC-13, RC-14
 1986 Stoddard, L. R.
183.
Les stars dans la publicite et dans les courants socio-culturels.
Revue Francaise du Marketing
1986 : MAY-JUN-JUL, 108, p. 71-78
 1986 Piquet, S.
184.
On a code for media research.
European Research
1986 : VOL. 14:2, p. 82-84
 1986 Schaefer, W.
185.
Procedure for the use of syndicated audience research to develop synthetic cohorts for historical media analysis.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 175-188
 1986 McDonald, S. C.
186.
Validating the first-time-read-yesterday method.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 157-173
 1986 Walstra, B.
187.
The measurement of magazine page exposures.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 145-155
 1986 Joyce, T.
188.
Handling change in a continuous survey.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 125-144
 1986 Rothman, J.
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