search query: @author Kotler, P. / total: 23
references: 18-23 / 23
« previous page | next page »
 titleyearauthor
18.
The marketing of social causes: the first ten years.
Journal of Marketing
1980 : FALL, VOL. 44:4, p. 24-33
 1980 Fox, K. F. A.
Kotler, P.
19.
Meeting the marketing challenges of the 1980s.
International Management
1980 : MAY, VOL. 35:5, p. 43,45-46
 1980 Kotler, P.
20.
Marketing fuer den öffentlichen Bereich. Ansatzpunkte, Instrumente und Anwendungsbeispiele.
Betriebswirtschaft
1979 : SEP, VOL. 39:3, p. 421-430
 1979 Kotler, P.
21.
Strategies for introducing marketing into nonprofit organizations.
Journal of Marketing
1979 : JAN, VOL. 43:1, p. 37-44
 1979 Kotler, P.
22.
Harvesting strategies for weak products.
Business Horizons
1978 : AUG, VOL. 21:4, p. 15-22
 1978 Kotler, P.
23.
Marketing and public relations: should they be partners or rivals?
Journal of Marketing
1978 : 4 OCT VOL.42 p.13-20
 1978 Kotler, P.
Mindak, W.
« previous page | next page »
SCIMA