search query: @indexterm brand valuation / total: 57
references: 18-27 / 57
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18.
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 306-318
 2003 Russell, C. A.
19.
The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 105-114
 2003 Gurhan-Canli, Z.
20.
How Perceived Brand Globalness Creates Brand Value
Journal of International Business Studies
2003 : JAN, VOL. 34:1, p. 53-65
 2003 Steenkamp, J.-B. EM
Batra, R.
Alden, D. L.
21.
Executive perspective - 2: Corporate branding - back to basics
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1133-1141
 2003 Bernstein, D.
22.
Equity in corporate co-branding: the case of Adidas and the All Blacks
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1080-1094
 2003 Motion, J.
Leitch, S.
Brodie, R. J.
23.
Branding in Developing Markets
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 49-60
 2003 Keller, K. L.
Moorthi, Y. L. R.
24.
Horizontal Integration Between Brand and Generic Firms in the Pharmaceutical Industry
Journal of Economics & Management Strategy
2002 : SPRING, VOL. 11:1, p. 135-168
 2002 Morton, F. M. S.
25.
Brand values related to industrial products
Industrial Marketing Management
2001 : JUL, VOL. 30:5, p. 415-425
 2001 Michell, P.
King, J.
Reast, J.
26.
Better measurement and management of brand value
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 136-144
 2000 Crimmins, J.C.
27.
Stretching firm and brand reputation
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 658-673
 2000 Cabral, L. M. B.
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