search query: @indexterm advertising media / total: 223
references: 180-189 / 223
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title | year | author | ||
180. |
Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 19-22 |
1982 | Zielske, H. A. |
|
181. |
Revue Francaise du Marketing
1981 : OCT-DEC, 87, p. 115-120 |
1981 | Weil, P. |
|
182. |
Management Science
1981 : JUN, VOL. 27:6, p. 637-657 |
1981 | Sabavala, D. J. Morrison, D. G. |
|
183. |
Marketing Journal
1981 : DEC, VOL. 14:6, p. 576-579 |
1981 | Knecht, W. |
|
184. |
Journal of Advertising Research
1981 : AUG, VOL. 21:4, p. 13-19 |
1981 | Lynn, J. R. |
|
185. |
Revue Francaise du Marketing
1981 : JUL-SEP, VOL. 86, p. 98-103 |
1981 | Chirouze, Y. |
|
186. |
Journal of Consumer Research
1981 : MAR, VOL. 7:4, p. 343-355 |
1981 | Hornik, J. Schlinger, M. J. |
|
187. |
International Management
1981 : AUG, VOL. 36:8, p. 10-13 |
1981 | ||
188. |
Harvard Business Review
1981 : MAY_JUN, VOL. 59:3, p. 54, 56, 58 |
1981 | Stevens, A. |
|
189. |
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1980 : DEC, VOL. 32:12, p. 1072-1083 |
1980 | Fischer, H. |
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