search query: @indexterm Brand names / total: 212
references: 192-201 / 212
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192.
The man who makes millions on mistakes. !Syms
Fortune
1982 : SEP 6, VOL. 106:5, p. 106-108, 110, 112, 116
 1982 McQuade, W.
193.
Was die verbraucher von den 'no names' halten: eine Untersuchung der Lebensmittel-Zeitung.
Marketing Journal
1981 : DEC. VOL. 14:6, p. 556-558, 560-562
 1981 Hunsinger, H
194.
The great jeans jitters.
Management Today
1981 : MAY, p. 66-73, 150, 153
 1981 Blakstad, M.
Foster, G.
195.
Le bestiaire des marques.
Revue Francaise du Marketing
1981 : JUL-SEP, VOL. 86, p. 3-38
 1981 Beraud, R.
196.
Brand name selection for consumer products.
Business Topics
1981 : SPRING, VOL. 29:2, p. 35-39
 1981 McNeal, J.U.
Zeren, L.M.
197.
Brand franchise extension: new product benefits from existing brand names.
Business Horizons
1981 : MAR/APR, VOL. 24:2, p. 36-41
 1981 Tauber, E. M.
198.
Improved marketing efficiency through multi-product brand names?
European Research
1981 : JAN, VOL. 9:1, p. 32-44
 1981 Mazanec, J. A.
Schweiger, G. C.
199.
Testing time for the company car.
Management Today
1980 : OCT, p. 112, 116, 121-122, 125-126, 129-132, 134
 1980
200.
L'echelle sensorielle de Stevens-Moskowitz: une nouvelle voie dans la mesure des reactions des interviewes.
Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 5-18
 1980 Haski, M.
Moskowitz, H.
201.
Beware of international brand piracy.
Harvard Business Review
1980 : MAR-APR, VOL. 58:2, p. 52,54,58,60
 1980 Kaikati, J. G.
Legarce, R.
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