search query: @indexterm Media research / total: 210
references: 192-201 / 210
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192.
Daten- und Verhaltens-gestützte Mediaplanung : Theorie und praxis der Mediabeurteilung.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1986 : JAN, VOL. 38:1, p. 64-83
 1986 Böcker, F.
Gierl, H.
193.
Video cassette recorders : their impact on viewers and advertisers.
Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 19-27
 1985 Harvey, M. G.
Rothe, J. T.
194.
The subsiding sizzle : a descriptive history of print advertising, 1900-1980.
Journal of Marketing
1985 : SUMMER, VOL. 49:3, p. 24-37
 1985 Pollay, R. W.
195.
Die neuen Medien - eine Chance...für eine noch leistungsfähigere Wirtschaft.
Management-Zeitschrift Industrielle Organisation
1985 : VOL. 54:9, p. 395-397
 1985 Wirz, J.
196.
Radio audience accumulation over multiple weeks.
Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 23-30
 1985 Frankel, M. R.
Occhiogrosso, M. G.
197.
The distraction hypothesis and radio advertising.
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 60-69
 1985 Nelson, J. E.
Duncan, C. P.
Frontczak, N. T.
198.
Measuring future electronic media audiences.
Journal of Advertising Research
1985 : FEB-MAR, VOL. 25:1, p. 3-7
 1985 Dimling, J.
199.
Electronic media research : an update and a look at the future.
Journal of Advertising Research
1984 : AUG-SEP, VOL. 24:4, p. 39-46
 1984 Naples, M. J.
200.
Looking towards the 1984 European elections : problems of political integration.
Journal of Common Market Studies
1984 : MAR, VOL. 22:3, p. 269-282
 1984 Sonntag, N.
Featherstone, K.
201.
Conception d'un nouveau modele de media planning en medical = A new media-planning model in medical advertising.
Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 67-82
 1984 Andreani, J. C.
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