search query: @journal_id 794 / total: 218
references: 197-206 / 218
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197.
The role of attributions in consumer perceptions of retail advertisements promoting price discounts
Marketing Letters
1994 : APR, VOL. 5:2, p. 131-140
 1994 Burton, S.
198.
Salesforce compensation plans: an individual-level analysis
Marketing Letters
1994 : APR, VOL. 5:2, p. 117-130
 1994 Lal, R.
199.
Product development benchmarking versus customer focus in applications of quality function deployment
Marketing Letters
1994 : APR, VOL. 5:2, p. 107-116
 1994 Ettlie, J.
Johnson, M.
200.
Out of sight, out of mind: pantry stockpiling and brand-usage frequency
Marketing Letters
1994 : JAN, VOL. 5:1, p. 91-100
 1994 Wansink, B.
Deshpande, R.
201.
Measuring product market efficiency: a new methodology
Marketing Letters
1994 : JAN, VOL. 5:1, p. 77-89
 1994 Kalita, J.
202.
Framing and situational ethics
Marketing Letters
1994 : JAN, VOL. 5:1, p. 69-75
 1994 Kellaris, J.
Boyle, B.
Dahlstrom, R.
203.
Purchase frequency, sample selection, and price sensitivity: the heavy-user bias
Marketing Letters
1994 : JAN, VOL. 5:1, p. 57-67
 1994 Kim, B.
Rossi, P.
204.
Measures of Cognitive Effort
Marketing Letters
1994 : JAN, VOL. 5:1, p. 43-56
 1994 Cooper-Martin, E.
205.
A replication and extension of the Dickson and Sawyer price-awareness study
Marketing Letters
1994 : JAN, VOL. 5:1, p. 31-42
 1994 Boutillier, J. le
Boutillier, S. le
Neslin, S.
206.
Cross-category variation in customer satisfaction and retention
Marketing Letters
1994 : JAN, VOL. 5:1, p. 19-30
 1994 Anderson, E.
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