search query: @author Beard, C. / total: 5
references: 2-5 / 5
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title | year | author | ||
2. |
New product launch: marketing action and launch tactics for high technology products (neue Produkte)
Industrial Marketing Management
1996 : MAR, VOL. 25:2, p. 87-103 |
1996 | Beard, C. Eastingwood, C. |
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3. |
Industrial Marketing Management
1996 : MAR, VOL. 26:2, p. 87-104 |
1996 | Beard, C. Easingwood, C. |
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4. |
European Journal of Marketing
1992 : ,VOL. 26:12, p. 5-18 |
1992 | Beard, C. Easingwood, C. |
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5. |
Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 125-138 |
1989 | Easingwood, C. Beard, C. |
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