search query: @author Becherer, R. C. / total: 3
references: 2-3 / 3
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2.
Self-monitoring as a moderating variable in consumer behavior.
Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 159-162
 1978 Becherer, R. C.
Richard, L. M.
3.
Self-monitoring as a moderating variable in consumer behaviour.
Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 159-162
 1978 Becherer, R. C.
Richard, L. M.
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