search query: @author Donius, J. F. / total: 3
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2.
Marketplace measurement : the evolution of market testing.
Journal of Advertising Research
1987 : DEC/1988 JAN, VOL. 27:6, p. RC3-RC5
 1987 Donius, J. F.
3.
Campaign simulation via multiple exposure on-air copy testing.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 35-39
 1983 Donius, J. F.
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