search query: @author Hollis, N. / total: 5
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2.
Test o no test, esa es la cuestion.
Harvard-Deusto Marketing & Ventas
1999 : MAR-APR, 31, p. 69-73
 1999 Hollis, N.
3.
What do you want your brand to be when it grows up: big and strong ?
Journal of Advertising Research
1997 : NOV/DEC, VOL. 37:6, p. 23-36
 1997 Farr, A.
Hollis, N.
4.
Like it or not, liking is not enough
Journal of Advertising Research
1995 : SEP-OCT, VOL. 35:5, p. 7-18
 1995 Hollis, N.
5.
The link between TV ad awareness and sales. New evidence from sales response modelling
Journal of the Market Research Society
1994 : JAN, VOL. 36:1, p. 41-55
 1994 Hollis, N.
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