search query: @author Keller, K. / total: 4
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2.
Brand mantras: rationale, criteria and examples
Journal of Marketing Management
1999 : APR, VOL. 15:1-3, p. 43-51
 1999 Keller, K.
3.
Interpreting cross-cultural replications of brand extension research
International Journal of Research in Marketing
1993 : MAR, VOL. 10:1, p. 55-59
 1993 Aaker, D.
Keller, K.
4.
Memory and Evaluation Effects in Competitive Advertising Environments
Journal of Consumer Research
1991 : MAR, VOL.17, p.463-476
 1991 Keller, K.
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