search query: @author Mazanec, J. A. / total: 3
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2.
A decision support system for optimizing advertising policy of a national tourist office. Model outline and case study.
International Journal of Research in Marketing
1986 : VOL. 3:2, p. 63-77
 1986 Mazanec, J. A.
3.
Improved marketing efficiency through multi-product brand names?
European Research
1981 : JAN, VOL. 9:1, p. 32-44
 1981 Mazanec, J. A.
Schweiger, G. C.
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